Social media has changed the way PR professional think and approach media. It has also given us a varied bunch of new tools. Pooja takes a look at how PR Professionals are adapting to this new wave. Continue reading Impact of Social Media on PR and How Professionals Are Using These Platforms
The role of Public Relations as an activity has evolved a great deal and seen a massive change over the years. Before going into the dynamics … Continue reading The Evolution of the PR Professional: The Shifting Skill Set Required for PR Pros
Have you checked out the new “follow hashtag” feature on Instagram? Here’s a quick insight into how it works and what it means. Continue reading How Awesome is the New “Follow Hashtag” Feature on Instagram
WhatsApp for Business will be rolled out soon. Sneak Peeks & early reports sound promising, but as Brand Consultants, what would we love in the new app? Continue reading How Brands Benefit from WhatsApp For Business
Facebook’s latest algorithm change is a massive game changer for brands – small & big. Read on to find out how it could impact your brand. Continue reading What Does Facebook’s New Algorithm Mean for Social Media Marketing
How much importance should you give Klout Score while planning an Influencer Program? Continue reading Do You Need Klout Score?
A brand’s presence on social media is mandatory. It is the way a brand can communicate directly to the target audience. You can share messages, engage with them and create a more realistic brand image. Editorial mentions are harder to come … Continue reading Creating a Social Media Strategy – Part 1