Remember the days of sending a mass email and getting stories done easily? While those days are fading away, we’re taking a look at how the Indian PR industry is shaping up. Continue reading How The PR Agency Model Is Evolving & What The Future Looks Like
Among the most common questions we are asked is how can one measure the ROI of the PR activity. Is there a perfect measure for ROI in PR? Continue reading How to Measure ROI in PR
Do you know how many mails a reporter gets in an average day? Anywhere from 20 – 200, depending on how popular they are. Now, whether they respond to you with a ‘Yes / No’ or not, most of them … Continue reading 5 Sure-Fire Ways to be Marked ‘Spam’
Is the press release dead? Not in India. Not till we completely update all media houses to be tech-savvy & Twitterati. Maybe not even then! Continue reading Is The Press Release Dead?