If you are a PR consultant, you too would have faced the challenge about explaining what is it that you do to friends and family and everyone else outside this industry. So what exactly is PR? Continue reading The constant debate around PR’s definition: What is public relations?
Remember the days of sending a mass email and getting stories done easily? While those days are fading away, we’re taking a look at how the Indian PR industry is shaping up. Continue reading How The PR Agency Model Is Evolving & What The Future Looks Like
WhatsApp for Business will be rolled out soon. Sneak Peeks & early reports sound promising, but as Brand Consultants, what would we love in the new app? Continue reading How Brands Benefit from WhatsApp For Business
Green Marketing is a publicly accepted term today. Wikipedia defines it as “Green, environmental and eco-marketing are part of the new marketing approaches which do not … Continue reading Going green in the world of PR
The withdrawal of legal tenders of ₹ 500 and ₹ 1000 by the Government of India, and the first cohesive attempt to move towards a cashless (or less cash) economy. Continue reading Start-ups & the move towards cashless transactions
The hardest part about social media for a new brand is building a fanbase. It is tempting to resort to use of ads, but how do you build and engage organically? Continue reading Creating a Social Media Presence for Startups