Trend forecasts in PR are seldom predictive in their entirety, but over the years, many of the forecasts eventually see the light of day in the PR practice. Interpolating from some of the predictions made in the last few years, Mr. Roshan Mohan, Founder-Director, Pepper takes a look at what could be expected in 2018. Continue reading What’s in Store for PR in 2018? A Trends Forecast
The withdrawal of legal tenders of ₹ 500 and ₹ 1000 by the Government of India, and the first cohesive attempt to move towards a cashless (or less cash) economy. Continue reading Start-ups & the move towards cashless transactions
Do you know how many mails a reporter gets in an average day? Anywhere from 20 – 200, depending on how popular they are. Now, whether they respond to you with a ‘Yes / No’ or not, most of them … Continue reading 5 Sure-Fire Ways to be Marked ‘Spam’
As social media experts, it is our job to advise the client about the relevant platforms they need to be present on. Most often, brands tell you that they want to be on Facebook, Twitter, Pinterest and Instagram. But is … Continue reading Which Social Media Platforms Should You Be On?
Swiggy for $35 million funding. Including the former round of funding of $16.5 million, this has to be one of the most fun news the food tech segment has heard in recent months. For those who were beginning to say … Continue reading Funding for the Food Tech Industry
Should you pay for your page likes on Facebook? Are you really getting your money’s worth or losing out on engagement? Continue reading Facebook Ads for Page Likes
Are startups killing the job market for the employers? I live in the city of Startups. I often think of that joke where a cabbie asks his passenger where he works… you know the one. Bangalore is the perfect city … Continue reading Are startups killing the job market for the employers?