If you are a PR consultant, you too would have faced the challenge about explaining what is it that you do to friends and family and everyone else outside this industry. So what exactly is PR? Continue reading The constant debate around PR’s definition: What is public relations?
Social media has changed the way PR professional think and approach media. It has also given us a varied bunch of new tools. Pooja takes a look at how PR Professionals are adapting to this new wave. Continue reading Impact of Social Media on PR and How Professionals Are Using These Platforms
Trend forecasts in PR are seldom predictive in their entirety, but over the years, many of the forecasts eventually see the light of day in the PR practice. Interpolating from some of the predictions made in the last few years, Mr. Roshan Mohan, Founder-Director, Pepper takes a look at what could be expected in 2018. Continue reading What’s in Store for PR in 2018? A Trends Forecast
The role of Public Relations as an activity has evolved a great deal and seen a massive change over the years. Before going into the dynamics … Continue reading The Evolution of the PR Professional: The Shifting Skill Set Required for PR Pros
Remember the days of sending a mass email and getting stories done easily? While those days are fading away, we’re taking a look at how the Indian PR industry is shaping up. Continue reading How The PR Agency Model Is Evolving & What The Future Looks Like
Among the most common questions we are asked is how can one measure the ROI of the PR activity. Is there a perfect measure for ROI in PR? Continue reading How to Measure ROI in PR
An brief view into how new media & changing demographics in India has changed Media mapping, an essential part of PR & Communications. Continue reading New Media & Media Mapping