Among the most common questions we are asked is how can one measure the ROI of the PR activity. Is there a perfect measure for ROI in PR? Continue reading How to Measure ROI in PR
An brief view into how new media & changing demographics in India has changed Media mapping, an essential part of PR & Communications. Continue reading New Media & Media Mapping
Stop scrambling around to finish simple tasks! 5 Tools to make the life of a PR Professional easier! Continue reading 5 Tools that PR Professionals Love
Do you know how many mails a reporter gets in an average day? Anywhere from 20 – 200, depending on how popular they are. Now, whether they respond to you with a ‘Yes / No’ or not, most of them … Continue reading 5 Sure-Fire Ways to be Marked ‘Spam’
Is writing a pitch mail your worst nightmare? Here are some tips that might help you get that story! Continue reading The Art of Pitching
Is the press release dead? Not in India. Not till we completely update all media houses to be tech-savvy & Twitterati. Maybe not even then! Continue reading Is The Press Release Dead?