The constant debate around PR’s definition: What is public relations?

If you are a PR consultant, you too would have faced the challenge about explaining what is it that you do to friends and family and everyone else outside this industry. So what exactly is PR? Continue reading The constant debate around PR’s definition: What is public relations?

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Impact of Social Media on PR and How Professionals Are Using These Platforms

Social media has changed the way PR professional think and approach media. It has also given us a varied bunch of new tools. Pooja takes a look at how PR Professionals are adapting to this new wave. Continue reading Impact of Social Media on PR and How Professionals Are Using These Platforms

What’s in Store for PR in 2018? A Trends Forecast

Trend forecasts in PR are seldom predictive in their entirety, but over the years, many of the forecasts eventually see the light of day in the PR practice. Interpolating from some of the predictions made in the last few years, Mr. Roshan Mohan, Founder-Director, Pepper takes a look at what could be expected in 2018. Continue reading What’s in Store for PR in 2018? A Trends Forecast