If you are a PR consultant, you too would have faced the challenge about explaining what is it that you do to friends and family and everyone else outside this industry. So what exactly is PR? Continue reading The constant debate around PR’s definition: What is public relations?
Social media has changed the way PR professional think and approach media. It has also given us a varied bunch of new tools. Pooja takes a look at how PR Professionals are adapting to this new wave. Continue reading Impact of Social Media on PR and How Professionals Are Using These Platforms
Trend forecasts in PR are seldom predictive in their entirety, but over the years, many of the forecasts eventually see the light of day in the PR practice. Interpolating from some of the predictions made in the last few years, Mr. Roshan Mohan, Founder-Director, Pepper takes a look at what could be expected in 2018. Continue reading What’s in Store for PR in 2018? A Trends Forecast
Remember the days of sending a mass email and getting stories done easily? While those days are fading away, we’re taking a look at how the Indian PR industry is shaping up. Continue reading How The PR Agency Model Is Evolving & What The Future Looks Like
Green Marketing is a publicly accepted term today. Wikipedia defines it as “Green, environmental and eco-marketing are part of the new marketing approaches which do not … Continue reading Going green in the world of PR
An brief view into how new media & changing demographics in India has changed Media mapping, an essential part of PR & Communications. Continue reading New Media & Media Mapping
With over 100 million daily active users and 400 million snaps per day, SnapChat is one of the largest audiences in the world. The messaging app, … Continue reading SnapChat in Indian Social Media Marketing