New Media & Media Mapping
An brief view into how new media & changing demographics in India has changed Media mapping, an essential part of PR & Communications. Continue reading New Media & Media Mapping
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Category: Communication
SnapChat in Indian Social Media Marketing
With over 100 million daily active users and 400 million snaps per day, SnapChat is one of the largest audiences in the world. The messaging app, … Continue reading SnapChat in Indian Social Media Marketing
Start-ups & the move towards cashless transactions
The withdrawal of legal tenders of ₹ 500 and ₹ 1000 by the Government of India, and the first cohesive attempt to move towards a cashless (or less cash) economy. Continue reading Start-ups & the move towards cashless transactions
5 Sure-Fire Ways to be Marked ‘Spam’
Do you know how many mails a reporter gets in an average day? Anywhere from 20 – 200, depending on how popular they are. Now, whether they respond to you with a ‘Yes / No’ or not, most of them … Continue reading 5 Sure-Fire Ways to be Marked ‘Spam’
Do You Need Klout Score?
How much importance should you give Klout Score while planning an Influencer Program? Continue reading Do You Need Klout Score?
Creating a Social Media Strategy – Part 2
A brand’s presence on social media is mandatory. It is the way a brand can communicate directly to the target audience. You can share messages, engage with them and create a more realistic brand image. Editorial mentions are harder to come … Continue reading Creating a Social Media Strategy – Part 2
Creating a Social Media Strategy – Part 1
A brand’s presence on social media is mandatory. It is the way a brand can communicate directly to the target audience. You can share messages, engage with them and create a more realistic brand image. Editorial mentions are harder to come … Continue reading Creating a Social Media Strategy – Part 1
