Starting My Journey with Pepper: Aditi

When I started at Pepper, I came in with a very little knowledge of traditional PR. In a span of mere few weeks here, I have seen the working world of PR with a whole new perspective. I got the chance to engage in different activities – Client servicing from a PR perspective, working on new client development, interacting with journalists, making pitches, editing articles, discussing strategies, developing plans and what not. To capture my experience here, I have written a tiny amateurish poem. Hope you enjoy it as much as I enjoyed my first few weeks here at Pepper. … Continue reading Starting My Journey with Pepper: Aditi

What’s in Store for PR in 2018? A Trends Forecast

Trend forecasts in PR are seldom predictive in their entirety, but over the years, many of the forecasts eventually see the light of day in the PR practice. Interpolating from some of the predictions made in the last few years, Mr. Roshan Mohan, Founder-Director, Pepper takes a look at what could be expected in 2018. Continue reading What’s in Store for PR in 2018? A Trends Forecast