Remember the days of sending a mass email and getting stories done easily? While those days are fading away, we’re taking a look at how the Indian PR industry is shaping up. Continue reading How The PR Agency Model Is Evolving & What The Future Looks Like
Have you checked out the new “follow hashtag” feature on Instagram? Here’s a quick insight into how it works and what it means. Continue reading How Awesome is the New “Follow Hashtag” Feature on Instagram
WhatsApp for Business will be rolled out soon. Sneak Peeks & early reports sound promising, but as Brand Consultants, what would we love in the new app? Continue reading How Brands Benefit from WhatsApp For Business
Facebook’s latest algorithm change is a massive game changer for brands – small & big. Read on to find out how it could impact your brand. Continue reading What Does Facebook’s New Algorithm Mean for Social Media Marketing
Green Marketing is a publicly accepted term today. Wikipedia defines it as “Green, environmental and eco-marketing are part of the new marketing approaches which do not … Continue reading Going green in the world of PR
Among the most common questions we are asked is how can one measure the ROI of the PR activity. Is there a perfect measure for ROI in PR? Continue reading How to Measure ROI in PR
An brief view into how new media & changing demographics in India has changed Media mapping, an essential part of PR & Communications. Continue reading New Media & Media Mapping
