WhatsApp for Business will be rolled out soon. Sneak Peeks & early reports sound promising, but as Brand Consultants, what would we love in the new app? Continue reading How Brands Benefit from WhatsApp For Business
Facebook’s latest algorithm change is a massive game changer for brands – small & big. Read on to find out how it could impact your brand. Continue reading What Does Facebook’s New Algorithm Mean for Social Media Marketing
Green Marketing is a publicly accepted term today. Wikipedia defines it as “Green, environmental and eco-marketing are part of the new marketing approaches which do not … Continue reading Going green in the world of PR
Among the most common questions we are asked is how can one measure the ROI of the PR activity. Is there a perfect measure for ROI in PR? Continue reading How to Measure ROI in PR
An brief view into how new media & changing demographics in India has changed Media mapping, an essential part of PR & Communications. Continue reading New Media & Media Mapping
With over 100 million daily active users and 400 million snaps per day, SnapChat is one of the largest audiences in the world. The messaging app, … Continue reading SnapChat in Indian Social Media Marketing
The withdrawal of legal tenders of ₹ 500 and ₹ 1000 by the Government of India, and the first cohesive attempt to move towards a cashless (or less cash) economy. Continue reading Start-ups & the move towards cashless transactions
