Creating a Social Media Strategy – Part 2

A brand’s presence on social media is mandatory. It is the way a brand can communicate directly to the target audience. You can share messages, engage with them and create a more realistic brand image. Editorial mentions are harder to come by, and many the smaller updates you would like to share often get lost in editorial media.

Social Media can share more subtle messages directly with the target audience.

View Part 1 here.

Influencers Campaign

Influencers could be anyone who has a strong following. There is no ‘typical’ influencer. Anyone who has a strong voice in your TA is an influencer. This could be a housewife, a CXO, a blogger etc.

Influencers are important because they provide an essential ‘third-party validation’ to your brand.

You could talk all about how great you are, but an endorsement by third-parties is worth a 100 posts.

Before you approach the influencer, decide on three things:

  1. What do you want the influencer to talk about
  2. Hashtags
  3. Key messages & response statements

Communicate the objective clearly to the influencer. Ensure that your ongoing campaign has an intersecting point with the influencer’s messages. You do not want a potential customer come to your page / website based on a post by an influencer about a particular product and finding no mention of that product on your page. Or worse, having to search for it.

Use influencers periodically.

Measuring Your Campaign Reach

There are a number of free tools you can use to measure the reach & effectiveness of your campaign. Facebook & Twitter have inbuilt analytics that can give you a good idea of the reach and success of your campaign.

Use these tools to ensure that you are talking to the right target audience. Are people seeing your posts and responding to it? What could be more effective hashtags?

Revise your campaign periodically to ensure better success

Social Media Marketing

SMM is an important part of your campaign. With carefully planned marketing campaigns you can reach a wider audience.

Do not engage a single campaign for ALL your target audience. Break up the campaign into smaller chunks – age, interest & region specific. You can use various behaviour analysis tools to ensure that your campaign has better results.

If you are looking to promote a product, choose the right objective.

And then go back to analysing it!


Questions? Drop us a mail on and we’ll help you devise the perfect social media strategy!


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