Creating a Social Media Presence for Startups

Why is it so important that a brand be present on social media? Because it is the best way to reach out to your customer and allow them to reach out to you. In the world of one-click solutions and access, nobody wants to really send you an email or go to your website just to know what’s happening with you. Social Media has no boundaries and today, is one of the cheaper forms of brand awareness.

However, you might end up spending a lot of money on unnecessary aspects of social media.  We recently did a post about Facebook Ads and Reporting. So how do you build an presence on social media? Most of the blogs and articles tell you the same thing:

  • Use more creative content
  • Don’t spam or share too much content
  • Be original

We know all this by now right? Social Media has been around for almost a decade, and we know the patterns. But how do you build?

  1. Building Brand Awareness on Facebook:

Page Likes: Get your first circle and the second circle and the nice neighbor with a Facebook account to like your page. The people you know are often the best brand ambassadors and they will engage strongly with the page, at least initially. You should be able to build up at least a 1000 likes with all the people you know!

Posts: Now, what they say about the posts is true – Be creative. Be Original.

You do not have to post more than 2-3 times a day. Try to have posts that give people a chance to interact and have fun. Do not hardsell your brand. That means do not put up posts that say “Are you facing this problem? Call us”. We see plenty of that around. You do not necessarily win clients from social media platforms.

What you do is you enter their mindspace. You let them know that you are around if they ever need you. What are the chances that someone needs your product exactly the moment they see the post? Instead, if they like your post, they will click further to explore and when they need you, they’ll say “Hey… that company does this, so let me check it out!”

Since you are sharing 2-3 posts a day, devise a strategy: one part wherein you talk about what you do in a nice, non-aggressive way. The other part would be fun posts to engage people – you can keep this in the realm of your business.

Boosting Posts & Page:

Never ever boost a post, unless it is about a new business offering.

And if you have to boost a post, avoid the tantalizing ‘Boost Post’ button under each post. Facebook puts it there just to tempt you, and it is easy to fall into the trap of seeing those numbers grow. Do you really know what those numbers mean? Do you know who it is reaching? NO!

Do it the hard way – head over to the Adverts Manager, Click on the ‘Boost you post’ option and choose who the post should reach. Yes, this would still mean a lot of fake likes but you have a better chance of some of your target audience seeing the page.

Also, one ad is never enough. You need to run multiple ads with different target groups at the same time.

We recommend (strongly!) not to choose for Page Likes. If you do not do it right, your page will be flooded with fake likes. But it is best to engage an agency at this point, since they have the expertise and the reach to such people.

Actual growth and engagement takes time. If you are a brand that is not visible to people on an everyday basis, it takes longer. If you are a niche service provider, it will take longer and you cannot stop spreading the word.  Do. Not. Panic.

  1. Building Brand Awareness Through Twitter:

Twitter is a tougher market. It is filled with cynics and satirists who take delight in poking holes in theories. (Just kidding!).

But selling your story in a compelling, non-cheesy, non-annoying manner in less than 140 characters is a challenge.

Twitteratti does not take to straight forward endorsements. Engage them in conversations. Talk about current affairs related to your topic. Engage with some influencers and get them to talk about your brand. Run contests and polls.

You can run Twitter ads as well, but do this only after you’ve researched the market for your brand, the influencers, competitors and done a keyword analysis.

Or just hand it over to an expert!

  1. Instagram:

If you are in beauty, lifestyle, FMCG, Sports, Automobiles, Fashion, Photography or anything that closely relates to the public, you need to be present on Instagram.

Post fun photographs with relevant hashtags. Engage with people who comment on your photographs. Share at least 3-4 photos a day!

When you run ads on Facebook, make sure you include Instagram as well.

Identify the other platforms that might be relevant to your brands.

Pinterest, YouTube, Vine are some of the popular ones, depending on what you have to showcase. And ofcourse, Google Plus, with its niche set of followers and groups!

 

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