How to Measure ROI in PR
Among the most common questions we are asked is how can one measure the ROI of the PR activity. Is there a perfect measure for ROI in PR? Continue reading How to Measure ROI in PR
New Media & Media Mapping
An brief view into how new media & changing demographics in India has changed Media mapping, an essential part of PR & Communications. Continue reading New Media & Media Mapping
SnapChat in Indian Social Media Marketing
With over 100 million daily active users and 400 million snaps per day, SnapChat is one of the largest audiences in the world. The messaging app, … Continue reading SnapChat in Indian Social Media Marketing
Start-ups & the move towards cashless transactions
The withdrawal of legal tenders of ₹ 500 and ₹ 1000 by the Government of India, and the first cohesive attempt to move towards a cashless (or less cash) economy. Continue reading Start-ups & the move towards cashless transactions
5 Tools that PR Professionals Love
Stop scrambling around to finish simple tasks! 5 Tools to make the life of a PR Professional easier! Continue reading 5 Tools that PR Professionals Love
5 Sure-Fire Ways to be Marked ‘Spam’
Do you know how many mails a reporter gets in an average day? Anywhere from 20 – 200, depending on how popular they are. Now, whether they respond to you with a ‘Yes / No’ or not, most of them … Continue reading 5 Sure-Fire Ways to be Marked ‘Spam’
Do You Need Klout Score?
How much importance should you give Klout Score while planning an Influencer Program? Continue reading Do You Need Klout Score?
