Among the most common questions we are asked is how can one measure the ROI of the PR activity. Is there a perfect measure for ROI in PR? Continue reading How to Measure ROI in PR
An brief view into how new media & changing demographics in India has changed Media mapping, an essential part of PR & Communications. Continue reading New Media & Media Mapping
With over 100 million daily active users and 400 million snaps per day, SnapChat is one of the largest audiences in the world. The messaging app, … Continue reading SnapChat in Indian Social Media Marketing
The withdrawal of legal tenders of ₹ 500 and ₹ 1000 by the Government of India, and the first cohesive attempt to move towards a cashless (or less cash) economy. Continue reading Start-ups & the move towards cashless transactions
Stop scrambling around to finish simple tasks! 5 Tools to make the life of a PR Professional easier! Continue reading 5 Tools that PR Professionals Love
Do you know how many mails a reporter gets in an average day? Anywhere from 20 – 200, depending on how popular they are. Now, whether they respond to you with a ‘Yes / No’ or not, most of them … Continue reading 5 Sure-Fire Ways to be Marked ‘Spam’
How much importance should you give Klout Score while planning an Influencer Program? Continue reading Do You Need Klout Score?